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Tony Semana

Technology Leader | Engineering Strategy, Data Platforms & AI-Driven DeliveryClosing the gap between business needs and engineering execution.

Solving the problems that slows most scaling companies down - the gap between what the business needs and what engineering actually delivers. Building the teams, platforms, and systems that close that gap, turning technical complexity into measurable growth.

Thinking

Perspectives on Tech & Leadership

AI Adoption

Applied AI in Engineering Orgs

Moving beyond the hype: practical frameworks for integrating AI tools into existing engineering workflows to enhance productivity without sacrificing quality.

Culture

Building Resilient Engineering Cultures

How to create environments where high-velocity shipping coexists with psychological safety, deep technical trust, and measurable business impact.

Strategy

The Gap Between Business & Engineering

Why good teams build the wrong things, and how shared vocabulary—through tools like BDD and story mapping—can align intent with execution.

About Me

Translating Intent into Impact

At Vetsource, I lead Data and Product Engineering — a 30+ person organization spanning data engineering, integrations, MLOps, and partner delivery. I work fluently with AI and emerging capabilities, not as a buzzword, but as a practical lens I apply to technology decisions, team development, and competitive strategy.

My approach is rooted in building resilient engineering cultures. Whether it's scaling integration ecosystems to support rapid revenue growth or architecting data platforms that organizations run on for years, I focus on creating systems that are both technically sound and deeply aligned with business outcomes.

Outside of my day-to-day, I mentor founders and technical leaders in my network, advising on AI adoption strategy, organizational resilience, and how to think strategically about growth and technical execution.

Background

Career Trajectory

2021 — Present

Director of Data & Product Engineering

Vetsource
2009 — Present

Founder, Technology Advisor

Semantechs Consulting
2019 — 2021

Director of Data Integration

VetSuccess
Prior

Head of Delivery / Sr. Software Developer

OK Grow!

Manager, Business Integration

Senvia Money Services

Accreditations

  • Generative & Agentic AI for Business
    Rotman School of Management, University of Toronto (Expected 2026)
  • Discovering AI and Machine Learning
    Udacity (2025)
  • Generative AI Fundamentals
    Udacity (2023)
  • Intro to Large Language Models
    Udacity (2023)
  • Professional Scrum Master 1
    Scrum.org (2019)
  • Behavior Driven Development (BDD) Certified Trainer
    Smart Bear / Cucumber.io (2018)
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Tony has an incredible ability to bridge the technical divide across teams to not only accomplish a goal, but empower the people completing it.

Karl DanningerCTO, Founder Atlist Inc.

Community

Beyond the Code

Leadership extends beyond the IDE and the boardroom. I co-own a Karate dojo, emphasizing discipline, continuous learning, and community investment.

I am also deeply committed to developer mentorship, supporting the next generation of engineers in finding their footing, expanding their thinking, and navigating their careers with intent.

Kogarashi Dojo
Bitmaker Labs

Let's Connect

I'm always open to discussing new ideas, sharing insights on scaling engineering teams, data platform strategies, responsible AI adoption, or networking with driven professionals.

Or reach out directly via LinkedIn